THE TACOLATE
FOR SALT & STRAW

Creative Direction
Design
Strategy

As Art Director at Salt & Straw, I lead the creative team in all things visual in the magical world of ice cream. One of the most exciting projects being the ressurection of a “Choco Taco” style dessert in partnership with Taco Bell, the Tacolate.

I led the creative direction and strategy of this iconic reboot; designing and positiong the branding, packaging, photography, campaign assets, and in-shop signage.

The Dieline Feature

PUB BEER COOKBOOK
FOR 10 BARREL BREWING

Creative Direction
Design
Photography

To celebrate and promote Pub Beet and their pub locations in Portland, Boise, and Bend, 10 Barrel Brewing wanted to create a cookbook using Pub Beer as one of the main ingredients in each dish. Through a social contest, 10 Barrel offered the chance for one foodie follower to add their recipe to the book as well.

I led creative direction, design, and took all photos. Playing off of the brands Cheap Fun tagline, each ingredient is displayed on a paper receipt, alongside brand illustrations. This piece lives here as a digital publication, and was printed and distributed at 10 Barrel pubs.

THE IMMORTAL
FOR ELYSIAN BREWING

Creative Direction
Design
Illustration

A true dream collaboration between the three in-house designs at Elysian Brewing, we were tasked with rebranding the longest running beer in Elysian’s portfolio.

The brief was to rebrand and rethink the idea of what it means to “be immortal.” Together we collaborated on creative direction, design, and each illustrated one of the three “tarot card” labels, each representing a different take on what it means to live forever. My label featured two snake, bound by their tongues to one another in a twist on the classic oroboros, seen under a moon to represent eternity.

The Dieline Feature

SACHI & MAJA BRANDING

Creative Direction
Design
Illustration

Photography by Tammy Horton
Website by Karima Creative

Visual identity design for Sachi & Maja, a full-service wedding planning company with an in-house floral design studio focused on making your big day special, chill, and truely you. Founder Lisa Tsubouchi was looking to visually rebrand to more closely align with the essence of Sashi & Maja and carry them into the future.

Sachi & Maja Website

LOGOS AND PACKAGING

Art Direction
Design
Illustration
Sculpture
Lettering

A collection of various logo and packaging designs.

GODOT DISPLAY FONT

Type Design

A work in progress, Godot is a high contrast playful display typeface taking inspiration from the french surrealist and post modern movements.

More coming soon...

©2025 Kelsey Stoulil Holmes

DESIGNER AND CREATIVE DIRECTOR

About Work Play Email Instagram Linkedin CV

DESIGNER AND
CREATIVE DIRECTOR

About
Work
Play
Email
Instagram
Linkedin
CV